High street stores slash prices ALREADY ahead of Christmas
The biggest high street stores have started end of season sales earlier than usual, giving last-minute Christmas shoppers the chance to score savings.
A number of big names brand including Marks and Spencer, Argos, Gap, House of Fraser and Debenhams already offering discounts of up to 50 per cent off wish list items and festive essentials.
More sales with larger reductions are expected to start in the coming days.
Analysts say the early sales are thanks to Britain’s record-breaking Black Friday, which saw many consumers finish Christmas shopping earlier than usual, meaning reduced spending in December.
Retailers are now expected to aggressively target those who are yet to buy gifts with attention-grabbing sales.
Jamie Turner, co-founder of commerce tracker PCA Predict, said: “With Black Friday this year being the most successful yet, many shoppers have already managed to buy all of their Christmas presents.
“This leaves retailers vulnerable to a slow December and we could see them choosing to bring sales, which traditionally kick off on Boxing Day, forward to try and give themselves a vital injection of revenue.”
Which Christmas Sales have started?
Marks and Spencer is now offering unto 30 per cent off womenswear, menswear and children’s clothing
Argos is offering half price on thousands of toys, as well as additional savings on TVs, games consoles and tech gadgets until Tuesday
Debenhams has half price gifts and womenswear
Whistles is cutting up to 50 per cent off prices from tomorrow
Topshop has up to 30 per cent off party wear lines