With the growing success of Black Friday and Cyber Monday, retailers are seeing the call for Boxing Day sales reduce and popularity diminish. Only a few years ago, pre-Christmas sales were rare, with retailers able to charge full price for festive outfits and gifts.
The demise of the Boxing Day stampede began a number of years ago when the country was taken hold by the recession. Shoppers spent less or in many cases, delayed buying expensive items until the sales started and as a result this prompted retailers to bring their sales forward in order to encourage spending.
With shops starting their sales earlier every year, is the British retail ritual on December 26 is coming to ‘the end of its life cycle’?
Since then, shops have competed to be the first shop to drop its prices and capture the market. This can seen now with 75 of the top 100 high street shops already starting their sales, where discounts are averaging 45 per cent.
Are you waiting for the Boxing Day Sales?
- No - I am skint (0%)
- No - I am shopped out (0%)
- Undecided (0%)
- Yes - instore shopping (40%)
- Yes - online shopping (60%)
Marks & Spencer is already offering 30 per cent off knitwear, 20 per cent off bags and 20 per cent off hats, scarves and gloves, while Debenhams is offering up to half price off everything from boots and coats to dinnerware and watches.
The rise in online shopping also means that many people spend their Christmas money and gift vouchers on December 25 itself, using their phones and computer tablets to do so.
Amazon has predicted this will be its busiest Christmas on record, with sales peaking at 12.26pm and again at 9.02pm, as families download films, music and books on their Kindles and tablets.